Are you ready for the General Data Protection Regulation (GDPR)? This new European privacy law will come into full effect on May 25th, 2018, and it is due to have a major impact on the way that businesses collect and share data—even within the US. At Mobile Growth Summit in San Francisco, Twine CEO Elliott Easterling hosted a panel with Greg Ceccarelli, Head of Analytics of The League; Chandra Hill, VP of Monetization of Mobilityware; and Ken Dreifach, attorney with Zwillgen PLLC. They reviewed the elements of the new regulation and how it might affect businesses both in Europe and in the United States. Here are some of the takeaways from the panel:
The GDPR shifts the concept of data ownership away from companies to the data subjects themselves. Data subjects (the users of an app or a website) have an absolute right to their data, and they must give explicit permission for each kind of data that an app wishes to collect and share.
Data subjects must also be given a way to revoke permission that they have granted. They must be able to review the data that has been collected and deny permission for it to be shared.
It’s not enough for companies to say that they don’t operate in Europe: the GDPR also covers the data of European citizens who are in the US. Companies who wish to keep themselves ahead of lawsuits and regulatory action will make sure they have a plan in place.
At Twine we consider privacy compliance to be part of our TrueData pledge. We are working with our partners to make sure that they are aware of GDPR requirements, and we’ll be releasing more information soon.
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