TrueData is excited to launch a new API, which gives developers access to our Omnichannel Identity Graph. Customers can now quickly and easily connect to TrueData’s Identity Graph from their own workflow environment, gaining a complete view of their customers and unlocking the full potential of their data.
“We are continually exploring new ways to deliver growth and flexibility for our customers,” said Jon Durkee, COO. “Our new API ensures customers can quickly and easily connect data sources to their CRM without worrying about manually uploading and downloading data. This not only saves our customers time but also ensures customers are able to retain complete ownership of their data.”
One of the key benefits of this new API is the ability to leverage existing customer data ecosystems. TrueData’s Omnichannel Identity Graph links consumers’ unique offline and online identifiers, at scale. Customers can now create custom links between their data and TrueData’s Identity Graph, without moving their data outside their four walls. Maintaining data ownership reduces latency and costs. Further, the API offers customers easier access to new TrueData assets in the future.
TrueData’s API for the Omnichannel Identity Graph also allows for faster data integrations. This ensures customers can access insights faster and make more accurate decisions based on the data available.
Businesses looking to maximize the power of their data with TrueData’s new API can contact us to schedule a meeting with TrueData’s team of experts.
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