Stories of Success: Custom Audiences Cut Top-10 Retailer’s CPA by 50%

Challenge: A top-10 retailer wanted to identify and target customers with competitor apps downloaded.

Approach: The retailer used the TrueData Platform to analyze other apps that indexed highly against the retailer’s app. Our platform revealed that the “DIY” segment was pronounced across both the retailer and competitor apps. Armed with this intelligence, the client immediately implemented this segment into their targeting strategy. 

Results: In less than a month, the overall performance of TrueData’s DIY segment was significant; our unique data drove a measurable increase in the retailer’s ROAS and delivered a CPA 50% lower than the campaign benchmark.

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