Effective as of October 20, 2024
This Cookie Policy (“Policy”) explains how TrueData and its partners, third party advertisers, and vendors use cookies and other similar tracking technologies on its websites, applications, newsletters, and other online products and services.
This Policy provides details about your choices with respect to cookies and other similar tracking technologies, and is a part of the TrueData Privacy Statement.
Cookies are alphanumeric identifiers that are transferred to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our website and services (such as remembering passwords, downloading logos to decrease load time) while others allow us to better understand your preferences, how you found us, and where on our site you interact.
Cookies can be first party or third party and their storage time varies as you may reference below:
| Types of Cookies Based on Ownership | |
| First-Party Cookies | These are cookies set by the website or service you are visiting. |
| Third-Party Cookies | These are cookies set by third-party such as analytics or advertising services. Third parties may collect and use information as we have described in this Policy and our Privacy Statement and pursuant to their own privacy policies. |
| Types of Cookies Based on Lifespan | |
| Session Cookies | Session cookies exist only during an online session. They disappear from your device when you close your browser or turn off your device. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the website and services. This allows us to process your requests and verify your identity, after you have logged in, as you move through our website and services. |
| Persistent Cookies | Persistent cookies remain on your device after you have closed your browser or turned off your device. We use persistent cookies to track aggregate and statistical information about user activity. |
When you interact with the TrueData website, online services, applications, email messages or advertisements, we (and third parties) may collect technical information from your browser or device by automated means such as pixels, cookies, web beacons, local storage, JavaScript, API, and other similar technologies.
We may use cookies and similar technologies to help us tailor your experience, better understand your preferences, tell us which parts of our websites you have visited, facilitate and measure the effectiveness of our interest-based advertisements and web searches, and also to maintain and enhance TrueData Services (for example, to debug or research technical issues and resolve them and to maintain the security of our systems and to prevent fraud).
Also, we may use clear GIFs that are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and application pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our website and services to, amongst other things, track the activities of website visitors and application users, help us manage content, and compile statistics about website usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Broadly, we have categorized the above types of Cookies by Purpose as you may reference below:
| Types of Cookies Based on Purpose | |
| Essential/Necessary Cookies | These cookies are essential for enabling the basic features of this website, such as providing secure log-in or adjusting your consent preferences. This category of cookies cannot be disabled. You can set your browser to block or alert you about these cookies, but doing so means some parts of the Services will not work. |
| Functional Cookies | These cookies allow our websites to remember choices you make while browsing. Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features. |
| Analytical Cookies | These cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. |
| Performance Cookies | These cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. |
| Advertising Cookies | These cookies are used to show ads that are more relevant to your interests based on the pages you visited previously and to analyze the effectiveness of the ad campaigns. We may share this information with advertising platforms to help us display the most relevant messages to you. These cookies may also store information on user behavior obtained through their browsing habits, which allows us to develop a specific profile and display advertisements appropriate to your profile. |
| Uncategorized Cookies | These cookies are those that are being analyzed and have not been classified into a category as yet. |
Disabling Cookies via Browser Controls. Most web browsers automatically alert you to the use of cookies. Depending on your preferences, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our website and services who disable cookies will be able to browse certain areas of the website, but some features may not function properly.
You can adjust your browser settings to disable cookies or delete them. For detailed instructions on how to do this, please select your browser type below:
| Chrome |
Disabling Analytical Cookies. To disable certain analytics cookies, you can use the browser controls discussed above or, for some of our providers, you can use their individual opt-out mechanisms, such as the Google Analytics Opt-Out.
Disabling cookies via the Cookie Banner. To customise your cookie preferences on TrueData website, please visit the TrueData Cookie Banner. In the Cookie Banner, you will find information about the cookies being collected, and you can choose whether or not to accept their use, except for those that are strictly necessary for the website’s operation.
If you disable or remove cookies, some parts of the website may not function properly.
At TrueData we use and govern the following cookies on our website, for which you may opt out by selecting your preferences on our Cookie Banner:
| Cookie Name | Purpose Category | Description | Duration |
| intercom-id-* | Necessary | This cookie, used by Intercom, stores a unique identifier for each user, allowing Intercom to recognize and track user interactions across sessions. It supports personalizing the user experience and maintaining context during engagements. | 8 months 26 days 1 hour |
| intercom-session-* | Necessary | This cookie, used by Intercom, manages a user’s session by tracking login state and session duration. It ensures users remain authenticated and can seamlessly navigate the platform without needing to log in repeatedly. | 7 days |
| intercom-device-id-* | Necessary | This cookie, used by Intercom, captures a unique identifier for the device used by the user. It associates user interactions with specific devices, enabling consistent tracking and optimizing user experience across multiple devices. | 8 months 26 days 1 hour |
| pmpro_visit | Necessary | This cookie, set by the PaidMembership Pro plugin, helps manage user memberships effectively. | Session |
| __cfruid | Necessary | This cookie, used by Cloudflare, helps identify trusted web traffic and maintain website security | Session |
| cookieyes-consent | Necessary | This cookie, used by TrueData, remembers your consent preferences for cookies, ensuring your choices are respected during future visits. It doesn’t collect personal information. | 1 year |
| __hs_opt_out | Necessary | This cookie is used by HubSpot to remember your opt-out choice, so you won’t be asked to accept cookies again. | 6 months |
| AEC | Necessary | This cookie, used by Google, confirms user interactions during browsing sessions to prevent bot actions. | 6 months |
| HSID | Necessary | This cookie, used by Google, helps secure user data by protecting login and browsing information | 2 years |
| SEARCH_SAMESITE | Necessary | This cookie, used by Google, limits cross-site tracking to enhance user privacy. | 6 months |
| SSID | Necessary | This cookie, used by Google, provides an additional layer of security for user accounts. | 2 years |
| __cf_bm | Necessary | This cookie, set by Cloudflare, helps to manage and identify trusted web traffic in order to protect the website from bots. | 1 hour |
| __cf_bm | Necessary | This cookie, set by Hubspot, helps to manage and identify trusted web traffic in order to protect the website from bots. | 30 minutes |
| _cfuvid | Necessary | This cookie, used by ZoomInfo, identifies trusted traffic to maintain a secure site environment. | Session |
| _cfuvid | Necessary | This cookie, used by HubSpot, identifies trusted traffic to maintain a secure site environment. | Session |
| visitorId | Functional | This cookie, used by ZoomInfo, identifies individual users to support functionality and ensure a consistent user experience. | 1 year |
| li_gc | Functional | This cookie, used by LinkedIn, stores your consent for the use of non-essential cookies. | 6 months |
| lidc | Functional | This cookie, set by LinkedIn, helps select the best data center for faster content delivery. | 1 day |
| rc::a | Functional | This cookie, used by Google reCAPTCHA, helps identify bots and protect the website from spam attacks. | Never Expires |
| rc::c | Functional | This cookie, used by Google reCAPTCHA, assists in identifying bots to enhance website security. | Session |
| NID | Functional | This cookie, used by Google, stores user preferences for customizing Google services. | 6 months |
| OGPC | Functional | This cookie, used by Google, enhances the user experience by remembering preferences for personalized features. | 2 months |
| OTZ | Functional | This cookie, used by Google, improves user experience across Google services by tracking site navigation. | 1 month |
| _gcl_au | Analytics | This cookie, used by TrueData and set by Google Tag Manager, helps measure the effectiveness of advertising by tracking user interactions with ads on websites using Google services. | 3 months |
| _ga | Analytics | This Google Analytics cookie, used by TrueData, tracks visitor behavior and session data, allowing us to understand how users interact with the website. It assigns a unique identifier to each visitor. | 1 year 1 month 4 days |
| _gid | Analytics | This Google Analytics cookie, used by TrueData, collects information on how visitors use the website, helping create reports on website performance, such as visitor numbers and page views. | 1 day |
| _ga_* | Analytics | This cookie, used by TrueData and set by Google Analytics, stores and counts page views to provide insights into website traffic and user engagement. | 1 year 1 month 4 days |
| _ga_* | Analytics | This cookie, used by TrueData, is set by Google Analytics to store and count page views for analytics purposes. | 1 year |
| _gat_UA-* | Analytics | This cookie, used by TrueData and set by Google Analytics, limits the frequency of tracking requests, helping manage user behavior tracking and improve website performance. | 1 minute |
| _gat_UA-* | Analytics | This cookie, used by TrueData and set by Google Analytics, limits data collection on high-traffic websites to ensure optimal site performance and manage tracking efficiently. | Session |
| visitorId | Analytics | This cookie, used by ZoomInfo, recognizes returning visitors to analyze website usage and gather insights for website performance. | 1 year |
| wmc | Analytics | This cookie, set by Workable, assigns a unique visitor ID for statistical purposes. | 1 year 1 month 4 days |
| wmc | Analytics | This cookie, set by Workable, helps with technical monitoring and maintains user states across page requests. | Session |
| SID | Analytics | This cookie, used by Google, tracks user sessions and helps manage login states for personalized experiences. | 2 years |
| SIDCC | Analytics | This cookie, used by Google, provides security to protect user data during browsing. | 1 year |
| ar_debug | Analytics | This cookie, used by DoubleClick, helps debug ad configurations and track ad status. | Session |
| ar_debug | Analytics | This cookie, used by Google Analytics, supports debugging configurations for ad tracking and monitoring. | Session |
| AMCV_14215E3D5995C57C0A495C55%40AdobeOrg | Analytics | This cookie, used by LinkedIn, tracks unique visitor IDs to support Adobe Marketing Cloud analytics. | 2 years |
| AnalyticsSyncHistory | Analytics | This cookie, used by LinkedIn, synchronizes LinkedIn Ads data for analytics. | 30 days |
| UserMatchHistory | Analytics | This cookie, used by LinkedIn, supports LinkedIn ad analytics by storing user engagement data. | 30 days |
| _ga_QGN0ZMYHEL | Analytics | This cookie, used by TrueData, serves as a session identifier in Google Analytics to track user interactions. | 1 year 1 month 4 days |
| aam_uuid | Analytics | This cookie, used by LinkedIn, gathers visitor information for audience segmentation in Adobe Audience Manager. | 1 month |
| _gat | Performance | This cookie helps manage request rates, ensuring smooth website performance. | 1 minute |
| _gat_UA-54692521-2 | Performance | This cookie, used by TrueData, limits the frequency of requests sent to Google Analytics to optimize performance. | Session |
| bcookie | Advertisement | This cookie, used by LinkedIn, helps recognize browser IDs for ad tracking purposes. | 1 year |
| li_sugr | Advertisement | This cookie, used by LinkedIn, tracks visitors’ identities and helps with LinkedIn advertising attribution. | 90 days |
| test_cookie | Advertisement | This cookie, set by DoubleClick.net, is used to determine whether the user’s browser supports cookies. It checks the browser’s ability to store cookies to ensure proper functionality of other cookies used for tracking and advertising purposes. | 15 minutes |
| _guid | Advertisement | This cookie, used by LinkedIn, helps recognize LinkedIn browser IDs for ad tracking purposes. | 6 months |
| _gcl_au | Advertisement | This cookie, used by LinkedIn, assists Google AdSense in experimenting with advertisement efficiency. | 3 months |
| _gcl_au | Advertisement | This cookie, used by TrueData, assists Google AdSense in experimenting with advertisement efficiency. | Persistent |
| APISID | Advertisement | This cookie, used by Google, displays personalized ads across Google services. | 2 years |
| SAPISID | Advertisement | This cookie, used by Google, displays personalized ads across Google services. | 2 years |
| __Secure-1PAPISID | Advertisement | This cookie, used by Google, supports personalized ad targeting based on user behavior and interests. | 2 years |
| __Secure-1PSID | Advertisement | This cookie, used by Google, provides personalized advertising and enhances security by authenticating users. | 2 years |
| __Secure-1PSIDCC | Advertisement | This cookie, used by Google, enables ad targeting and security protections. | 1 year |
| __Secure-1PSIDTS | Advertisement | This cookie, used by Google, tracks ad performance while enhancing security protections. | 1 year |
| __Secure-3PAPISID | Advertisement | This cookie, used by Google, builds a profile of user interests to deliver tailored ads. | 2 years |
| __Secure-3PSID | Advertisement | This cookie, used by Google, supports ad targeting by tracking user interests and behaviors. | 2 years |
| _cfuvid | Uncategorized | This cookie, used by Calendly, helps track users across sessions to optimize the user experience by maintaining session consistency and providing personalized services | Session |
| pv | Uncategorized | This cookie, used by TrueData, tracks the number of page views or visits a user makes within a specific timeframe. It provides insights into user engagement and interaction with the site’s content, helping website owners to analyze traffic patterns and optimize both the content and user experience based on visitor behavior. | Session |
| utmCampaign | Uncategorized | This cookie, used by TrueData, tracks the effectiveness of campaigns that refer traffic. It stores details about the campaign that directed the user to the website, enabling the analysis of traffic sources and the performance of different marketing efforts in driving user interactions and conversions. | Session |
Our website may undergo changes and updates that result in the collection of new cookies. In this case, the Cookie Banner and this Cookie Policy will be updated in a reasonable timeframe according to our internal maintenance plan.
Thus, TrueData reserves the right to update this Cookie Policy at any time to adapt it in the event of changes to our website and the cookies being collected.
To learn more about how we handle your personal data, read our statement on privacy.
If you have any questions regarding our Cookie Policy or our privacy practices, or about TrueData generally, you can contact us by any of the following methods:
Via email:
privacy@truedata.co
Via regular mail at the following address:
TrueData Solutions, Inc.
c/o TrueData Privacy Office
1 E Erie St, Suite 525-4083
Chicago, IL 60611