“We are looking to append additional identifiers and demographic insights to 10-12% of our raw IP events signals for unauthenticated traffic.”
Client was looking to partner with advertisers to profitably serve audio and podcast customers. They needed more data on non-logged-in users to improve monetization and customer experience.
Our data enrichment solution combined our core Identity Graph with other demographic inputs (age, gender, etc.) to connect unauthenticated users with hundreds of customer attributes.
Exceeded Traffic Authentication Goal by 40%
Increase in app usage and improved customer experience
Allowed for increased ad personalization
Growth in client revenue from ad partners
Client expanded partnership with TrueData since onboarding in 2021
