TrueData, a leading provider of identity resolution solutions, is thrilled to announce the addition of Scott Messer to our Board of Advisors. Scott brings over 15 years of expertise in publisher monetization, advertising technology, and revenue operations to help shape the next chapter of TrueData’s growth.
“Scott’s strategic insights into the publisher landscape and commitment to innovative solutions make him a powerful addition to our advisory board,” said Jon Durkee, COO of TrueData. “We’re confident that Scott’s input will facilitate growth and help shape our roadmap as we address publishers’ evolving needs.”
Scott’s career has been defined by his ability to grow revenue for publishers and implement forward-thinking strategies and technologies. During his decade-long tenure at Leaf Group, he operated a highly profitable portfolio of vertical-focused websites and led world-class AdTech and revenue operations teams.
Now, as the founder of Messer Media, Scott brings his extensive background in publishing, AdTech and revenue operations, to help leading digital publishers and retailers through monetization system overhauls that include technical teardowns, ad stack rebuilds, audience and identity frameworks and privacy compliance programs. Beyond his consulting work, Scott also serves on the board of advisors for several organizations, including Adshield and lockr, where he leverages his leadership experience to guide teams and shape strategic initiatives.
“I’m honored to join TrueData’s Board of Advisors and collaborate with a company that is at the forefront of identity resolution for publishers,” said Scott Messer. “I have a passion for advising and monetizing digital businesses, and TrueData is uniquely positioned to help publishers in the age of data privacy. I look forward to helping the team advance their product and unlock solutions for all digital publishers!”
With Scott’s guidance, TrueData is poised to deliver even greater value to publishers, empowering them with cutting-edge solutions to navigate today’s dynamic advertising and data privacy landscape.
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