TrueData is proud to announce the promotion of Jon Durkee to President and Chief Operating Officer. This role reflects Jon’s proven leadership, unifying all commercial channels under a single, strategic leader. Jon has long been a driving force behind TrueData’s strategy and execution, and this promotion underscores the critical role he plays in TrueData’s growth. TrueData is creating tighter alignment between what is built and how it is delivered, accelerating the ability to launch innovative solutions and create more value for customers.
As the digital advertising industry undergoes a profound transformation, TrueData is now positioned for its next phase of growth. Organizations that adapt quickly to the inclusion of AI and replacement of third-party cookies, aligning their values around their customers’ evolving needs, will win. TrueData is stepping confidently into that future—restructuring teams, expanding capabilities, and building an integrated foundation for scale. With Jon at the helm of go-to-market and product organizations, TrueData will deliver differentiated, innovative solutions for publishers, advertisers, and data partners.
“Jon has a unique ability to balance strategic vision with execution,” said Scott Conine, TrueData’s CEO. “His leadership is a force multiplier, allowing us to grow faster and create sustainable long-term value. This move is a reflection of the trust our team and our customers have in his leadership. I couldn’t be more excited for Jon to take on this expanded role.”
Jon brings more than a decade of experience driving business development and strategic partnerships for early-stage technology and data ventures. He brings a founder-like mentality to every challenge, pairing creative problem-solving with a deep understanding of how to scale data-driven solutions. Over the course of his career, Jon has partnered with some of the world’s most recognized media and enterprise brands—experiences that have shaped his ability to navigate complex ecosystems, build trusted relationships, and deliver results.
“We’re building a company whose transparent, privacy-centric approach is helping shape the future of the industry,” said Jon Durkee, President & COO of TrueData. “Bringing product, engineering, and commercial functions under one roof allows us to move faster and with greater intention, delivering solutions that truly solve our customers’ most pressing challenges.”
Want to hear more about what’s next for TrueData?
Schedule a meeting with Jon Durkee at POSSIBLE 2025 and be part of the conversation.
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