October 14, 2024
In today’s highly competitive ecosystem, leveraging accurate, high quality and privacy-compliant consumer data is key to gaining insights into audience strategy and building accurate customer profiles. TrueData’s Purchase Transaction Data provides scalable deterministic data derived directly from consumers and verified with proof of offline/online purchase receipt. These powerful data signals are valuable for a variety of use cases and can enable your business to implement actionable strategies that convert prospects into customers.
Our library of Purchase Transaction Data covers over 60% of the US population, containing over 6,000 audience segments across over 100 categories or by brand. Here are just a few of the broad categories we cover: Air Travel, Automotive Parts & Accessories, Banking Services, Beauty & Care, Cigarettes & Tobacco, Electronics & Appliances, Fashion & Accessories, Groceries & Essentials, Health, Diet & Nutrition, Hobbies & Toys, Home & Garden, School & Office, Sports & Outdoors and Streaming.
Boost Campaign Performance With These Use Cases
- Customer Profiling & Insights: Combine TrueData’s Identity Graph with transaction data to provide end-to-end identity resolution and customer profiling. By creating a richer human understanding with past purchase behavior you can:
- Match 1st Party Data to transaction data to determine buying behaviors and product affinities.
- Analyze demographic attributes and behaviors of buyers of competitor products.
- Infer life-stage based on specific purchases like vacation travel, baby or children’s products, real estate etc.
- Audience Segmentation & Targeting: Segment audience targeting based on your customer’s real purchase behaviors. Tailor your campaigns by identifying high-value customers, frequent spenders, or category-specific shoppers.
- Competitive Conquest by targeting past purchasers of your competitor’s products.
- Target repeat purchasers of certain brands or product categories.
- Reach brand loyalists who repeatedly shop within a label.
- Personalized Customer Experiences: Utilize purchase data to create highly personalized customer experiences. Improve engagement and loyalty by aligning your messaging with your audience’s interests and purchase history.
- Exclude recent purchasers so that users are not bombarded with ads for a product they’ve just purchased.
- Nurture/Upsell current clients intelligently based on the products they’ve bought (eg. target past customers with the most recent model).
- Target customers or non/customers with companion products (eg. target past purchasers of cars with car insurance).
- Predictive Modeling for Future Campaigns: Leverage purchase transaction data to build predictive models that forecast customer behavior, helping you anticipate trends and adjust marketing strategies proactively.
- Predict segments that will perform well based on customer profiling
- Inform strategy for seasonal shopping events
- Form partnerships with brands that share a large pool of common customers
Experience the TrueData Difference
Sourcing your data and segments from TrueData provides many key benefits:
- Behavioral Insights at Scale: TrueData’s purchase transaction data captures billions of anonymized transactions across categories, providing deep and wide insights into consumer spending habits.
- Privacy-First Data Solutions: Our purchase data is aggregated and anonymized, ensuring that your business puts privacy first.
- Precision in Audience Building: The granular nature of this data allows for more customizable segmentation and more personalized targeting resulting in better campaign performance and customer retention.
- Interoperability: Our audiences use persistent identifiers to ensure dependability even when there are macro-level changes in the market.
- Ethically Sourced: We have direct relationships with publishers and ethically source our data from consumer self reporting to always offer privacy-first data solutions.
- Omnichannel Efficiency: We charge one CPM for each segment across all media channels and ensure our audiences are available to target across those channels as well.
By integrating TrueData’s Purchase Transaction Data, clients have seen significant improvements in targeting accuracy, customer engagement, and ROI. For example, retail brands have successfully targeted frequent buyers of certain products, resulting in more efficient ad spend and higher conversion rates.
TrueData’s Purchase Transaction Data empowers businesses to go beyond surface-level insights and gain a deeper understanding of their customers’ purchasing behaviors. Whether you’re looking to enhance audience segmentation or offer more personalized targeting for your clients our data solutions can help you drive your goals forward.
Contact us today to see our full purchase data taxonomy or customize your own segments.
