Enable Superior Data Outcomes With TrueData

Advanced Technology Layers Set TrueData Apart

As the industry leader in independent identity resolution, TrueData has invested heavily in the integrity of our Omnichannel Identity Graph. We rely on quality deterministic datasets supplied by reputable partners, a comprehensive privacy compliance strategy, and advanced technology layers built to help our clients make smarter decisions. The technology layers can be used to unlock new use cases, filter and score IDs and linkages as well as categorize people and households intelligently. Our continually evolving technology sets us apart as a Forrester-recognized data solutions provider and empowers our clients to more seamlessly activate solutions that drive impactful results for their businesses. 

Adaptable and Collaborative 

Unlike other identity providers, TrueData does not require clients to transact on a proprietary ID. We enable clients to create their own 1P proprietary ID by using independent identifiers. The technology we’ve built has allowed us to create a customizable graph that seamlessly adapts to any client use case. We’ve even added additional identifiers like Home IP and CTV to our digital graph, brought on new consumer attribute data, and initiated the creation of extended ID’s like UID 2.0. We are constantly evolving our products to ensure our clients can achieve their goals. 

Our customers can build in-house identity within their tech stack while enabling connections between every notion of a person/household to any digital media device. Beyond data volume and match rate, the true value of our Identity Graph product lies in how our data is processed, optimized, and delivered to our clients in a way that provides flexibility, not limitation.

Advanced Technology Layers: A Standard, Not A Bonus

We’ve built advanced technology into our identity solutions to help our clients make smarter decisions. Features like intelligent householding, AI-enabled confidence scoring, device overload, and IP rotation are standard for all identity graph customers:

• Intelligent Householding: Connecting an email address to a person, or offering household targeting to advertisers in a privacy-safe manner, becomes seamless with TrueData’s Intelligent Householding. Our technology clusters ID linkages by individual person and household, providing anonymized and privacy-conscious identifiers. This enables better attribution, measurement, and personalized advertising, ensuring your marketing efforts hit the right target.
• AI-Enabled Confidence Scoring: Our AI-Enabled Confidence Scoring technology allows us to score IDs and linkages based on their similarity to an ideal truth set. Confidence Scoring allows our customers to Prefilter data for scale and quality before ingestion. This feature eliminates the need for our clients to use specialized data science expertise. Instead, it relies on built-in logic and rules to score IDs and Linkages, allowing you to pull in data at your chosen confidence level — all without needing to create complex rules yourself. 
• Recency & Frequency: Our machine learning algorithms enhance ID linkages with recency and frequency data. This ensures that the most up-to-date and relevant connections are maintained, improving the accuracy and reliability of your data.
• IP Stabilization & Overload: We apply home IP logic to convert raw signals to usable home IP addresses. We also differentiate and filter out overloaded IP addresses belonging to coffee shops, hotels, dorms and other non-home spaces. These efforts maintain accurate and reliable linkages for our customers
• Privacy & Consent Layers: TrueData is committed to maintaining the highest standards of privacy and consent. Our technology is compliant with the most stringent privacy regulations, using only opt-in data. This ensures that all data used in our Identity Graph is ethically sourced and handled with care, protecting both businesses and consumers.

TrueData’s advanced technology is the cornerstone of our high-quality data solutions. By investing in features like Intelligent Householding, AI-enabled Confidence Scoring, Recency & Frequency algorithms, and robust Privacy & Consent Layers, we ensure that our clients receive the most accurate, reliable, and readily usable data available. When choosing a data partner, consider not just the data itself but the technology that optimizes it. With TrueData, you’re not only getting superior data but also the innovative technology that drives it forward.